Location vs Advertisement

Now, one of the things that I have been wondering is the value of traffic. Owners of malls like to say that they have real traffic, that they are located besides a club with high traffic, etc. Some owners also place camping chairs in their malls in an attempt to generate traffic. But just how important is traffic?

After all, unlike the real world, in Second Life, we have teleportation. We have search. While I would go to a well-known mall to look for something in real life, do I really need to do so in SL? If I am going to buy something, I would just search for it. That means well-worded classifieds are definitely going to help you generate sales. They target the people who want to spend. After all, how many people walking around clubs are actually going to buy something while at the club? They are more interested in the club than the stores. I mean, when I go clubbing in the real world, do I spend time walking around the stores near the club?